Observation

Exposures — five engagement shapes

Five shapes hang from one drying line. Each sits at a different depth because no two briefs weigh the same.

Choose a shape by how much of the studio you need and how long the proof cycle should run. Names never include fees — scope is agreed in writing first.

Architecture sprint

A fortnight on Unity Street to produce the campaign spine, audience map and message hierarchy in one bound document.

In writing: Spine memo · audience map · walk-through notes

Direction block

Six weeks of creative direction with weekly proof sessions and marked PDFs returned within two working days.

In writing: Direction sheets · proof register · omission log

Editorial season

A quarter of editorial production with standing calendar reviews and channel adaptation tables.

In writing: Editorial calendar · channel notes · asset index

Launch sequence

Eight-week launch communications plan with internal gates, external milestones and post-launch editorial follow-through.

In writing: Launch plan · gate checklist · handover memo

Studio retainer

Monthly retainer for mixed architecture, direction and production work with a flat-drawer filing at month end.

In writing: Monthly proof pack · decision log · flat-drawer index

Flat drawer holding approved print masters

Choosing a shape

Pick by proof rhythm, not by budget language. A sprint suits a single repositioning moment; a retainer suits teams publishing weekly across channels. Launch sequence assumes the spine already exists — if it does not, architecture comes first.

Every shape ends with a flat-drawer handover: master PDFs, channel notes and a decision log your team can maintain without us in the room. Questions about timing sit on Loupe.

Exposures — map strip